“The songs plead for love as the only salvation”
– New York Times

Loop is excited to welcome to the label one of NZ's most innovative and beloved acts, Electric Wire Hustle. 

With their debut self-titled album, Electric Wire Hustle achieved cult status. A number one song on Hype Machine, five-star reviews from the likes of Okayplayer, and BBC Radio support from Gilles Peterson and Benji B secured them unwavering support internationally. Their heavily anticipated second album, Love Can Prevail, saw release in 2014, and the stellar reviews continued, along with a nomination for the Taite Music Prize.

The Aeons EP begun a new journey of surreal storytelling and a psychedelic-soul sound, which culminates with the release of their third album, The 11th Sky - “A complex sound that lies somewhere between distant melancholy and fiery passion” – Idol Mag